IGNATIA EVELYN HERMAWAN

2602147761

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE BLIND BOX EFFECT: EXAMINING THE MEDIATING ROLE OF BRAND AWARENESS IN THE RELATIONSHIP BETWEEN DIGITAL CONTENT (TIKTOK AND INSTAGRAM) AND PURCHASE INTENTION FOR POP MART PRODUCTS AMONG INDONESIAN GENERATION Z