BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
BRILLIANT OKTAVIANUS NELSON FELICTON
BRILLIANT OKTAVIANUS NELSON FELICTON
2602150421
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
ENGAGING CONSUMERS THROUGH TIKTOK VIDEOS: AFFILIATOR STRATEGIES AND HEURISTIC TRUST IN PROMOTING SKINCARE PRODUCTS