FENNY

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE ROLE OF HEDONIC MOTIVATION AND AFFILIATE MARKETING IN DRIVING IMPULSIVE BUYING OF FASHION PRODUCTS ON E-COMMERCE: THE MODERATING EFFECT OF FEAR OF MISSING OUT (FOMO) AMONG GENERATION Z IN JAKARTA