ACHMAD ALFARIZAL IKHVAL

2602156015

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYZING THE EFFECT OF CONSUMER REVIEWS ON CONSUMER PREFERENCES IN MODERN COFFEE SHOP WITH TRUST AS A MEDIATING VARIABLE AND PRICE SENSITIVITY AS A MODERATING VARIABLE AMONG GENERATION Z