GRACIA PRAMESWARI

2602156381
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE INFLUENCE OF VIRTUAL INFLUENCERS' SOCIAL PRESENCE AND HUMAN-LIKENESS ON TOURISM DESTINATION ENDORSEMENT EFFECTIVENESS: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY AND PARASOCIAL INTERACTION

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