BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
GREGORIO JOSH IMMANUEL
GREGORIO JOSH IMMANUEL
2602156671
Degree
Strata 1
Program/Study Program
Information Systems
Faculty/School
School of Information Systems
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
THE INFLUENCE OF SHORT-FORM VIDEO SHOPPERTAINMENT ON IMPULSE BUYING BEHAVIOR AMONG INDONESIAN UNIVERSITY STUDENTS: AN S-O-R APPROACH