CAITLEN JACINTHA IMMANUELLA

2602162932

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF BRAND COMMUNICATION AND ONLINE REVIEWS ON BRAND LOYALTY THROUGH BRAND TRUST WITH PRICE CONSCIOUSNESS AS A MODERATING VARIABLE AMONG CONSUMERS OF A PREMIUM GLOBAL BRAND FROM SOUTH KOREA