CHIKA ZEFANYA ANGELITA SIMANJORANG

2602168173

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF BRAND IMAGE AND SOCIAL MEDIA INFORMATION ON PURCHASE INTENTION THROUGH PERCEIVED VALUE AS A MEDIATOR: A COMPARATIVE STUDY BETWEEN CONSUMERS OF AUTOMOTIVE SKINCARE PRODUCTS DUSENS AND HAFEZ