BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
GITA PUSPITA DEWANTI
GITA PUSPITA DEWANTI
2602168753
Degree
Strata 1
Program/Study Program
Information Systems & Management
Faculty/School
School of Information Systems
Campus
BINUS
@ Kemanggisan Campus
THESIS TITLE
AI-DRIVEN PERSONALIZATION ON CUSTOMER ENGAGEMENT IN INDONESIAN E-COMMERCE PLATFORMS: AN S-O-R FRAMEWORK PERSPECTIVE