RADITYA KWELI RADING

2602170101

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF BRAND RELATIONSHIP QUALITY AND CONSUMER COMMUNITY IDENTIFICATION ON BRAND LOVE AND POSITIVE WORD-OF-MOUTH THROUGH THE MEDIATING ROLE OF CONSUMER ENGAGEMENT AMONG INDONESIAN LOCAL ACTIVEWEAR CONSUMERS