EDBERT SULISTHIO

2602171666

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF AUGMENTED REALITY ON CONSUMERS PURCHASE INTENTION THROUGH MEDIA ENJOYMENT, MEDIA USEFULNESS, AND BRAND TRUST IN SKINCARE PRODUCTS: A STIMULUS-ORGANISM-RESPONSE (S-O-R) PERSPECTIVE