WILDIO PRAYITNO

2602172063

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE A MODEL TO INCREASE GENERATION Z BUYING INTEREST IN THE LOCAL PERFUME INDUSTRY: THE ROLE OF SOCIAL MEDIA MARKETING, E-WOM, LIVE STREAMING EXPERIENCE, AND TIKTOK AFFILIATE ENGAGEMENT (CASE STUDY: MELODY SCENT)