FREYFLAN HUANG

2602172076

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF BRAND IMAGE, BRAND AWARENESS, LOCATION AND FINANCE, AND ELECTORNIC WORD-OF-MOUTH (E-WOM) ON THE INTENTION TO CHOOSE A PRIVATE UNIVERSITY WITH PERCEIVED VALUE AS A MEDIATING VAIRABLE