ROSSY PUTRA SETYAJI

2602172145
Degree Strata 1
Program/Study Program Business Creation
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE ANALYSIS OF BRAND LOYALTY IMPROVEMENT STRATEGIES THROUGH BRAND AWARENESS, BRAND IMAGE, COGNITIVE ATTITUDE, AND AFFECTIVE ATTITUDE IN MENTAIBITE CONSUMERS

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