JENNIFER MARIA HUTABARAT

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.93

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EXPERIENCE, ATTITUDE TOWARD THE BRAND, PURCHASE INTENTION, AND THE ROLE OF CUSTOMER ENGAGEMENT LEVEL AS A MODERATION VARIABLE IN SUNSCREEN SKINCARE PRODUCTS