AUREL IRSYAD

2602174150
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE INFLUENCE OF BRAND AUTHENTICITY PERCEPTION, CONSUMER SKEPTICISM, AND SUBCULTURAL IDENTIFICATION ON PURCHASE INTENTION AMONG CONSUMERS OF AUTOMOTIVE LIFESTYLE PRODUCTS IN THE GREATER JAKARTA (JABODETABEK) AREA

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