YEMIMA SIMANJUNTAK

2602174794

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF AI-CHATBOT SERVICE QUALITY ON PURCHASE INTENTION OF LOCAL FASHION PRODUCTS: THE MEDIATION ROLE OF CHATBOT USER TRUST, ELECTRONIC WORD OF MOUTH, CHATBOT USER EXPERIENCE, AND USER E-BRAND LOYALTY