BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 76
ELVIRA DEVIANI
ELVIRA DEVIANI
2602175885
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
Campus
BINUS
@ Kemanggisan Campus
THESIS TITLE
THE INFLUENCE OF BRAND PERSONALITY AND TIKTOK LIVE STREAMING ON PURCHASE INTENTION OF YSL BEAUTY INDONESIA PRODUCTS