ELLICIA AUDELIA LIORA

2602176036

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF APPLICATION QUALITY, PRODUCT ASSORTMENT, AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION WITH TRUST AS AN INTERVENING VARIABLE IN E-COMMERCE ON GEN X, Y, AND Z IN THE JABODETABEK AREA