ARLINO EKA PURNAMA YUDHA

2602177272
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE STIMULUS-ORGANISM-RESPONSE PERSPECTIVE ON LIVE STREAMING COMMERCE: THE ROLE OF SELF-CONTROL IN EXPLAINING GEN Z IMPULSE BUYING ON TIKTOK SHOP

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