KAREN ATHAA SASMITA

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SENSORY EXPERIENCE AND PERCEIVED AUTHENTICITY ON REPURCHASE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATOR ON GEN Z AND MILLENNIALS IN THE MATCHA INDUSTRY