SHOFI NAJAH MUAMALLAH

2602179561

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF AUGMENTED REALITY ON CONSUMERS PURCHASE INTENTION THROUGH MEDIA ENJOYMENT, MEDIA USEFULNESS, AND BRAND TRUST IN SKINCARE PRODUCTS: A STIMULUS-ORGANISM-RESPONSE (S-O-R) PERSPECTIVE