MUTIARA FAHMA PARLINANTA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION AND BRAND EQUITY IN INDONESIA BEAUTY SKINCARE PRODUCT