JENNIFER CALLISTA STEVEN

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE BRIDGING DIGITAL TRANSFORMATION AND PERFORMANCE: E-COMMERCE ADOPTION IN FASHION SMES THROUGH ARTIFICIAL INTELLIGENCE (AI) INTEGRATION, INNOVATION, TECHNOLOGY AND ORGANIZATIONAL FACTORS