BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
CHANCHAL
CHANCHAL
2602180462
Degree
Strata 1
Program/Study Program
Business Management & Marketing
Faculty/School
BINUS Business School Undergraduate Program
Campus
BINUS
@ Senayan Campus
THESIS TITLE
HOW KOLS INFLUENCE IMPULSE BUYING: THE MEDIATING ROLE OF PERCEIVED PERSUASIVENESS IN LIVE STREAMING COMMERCE