DHEAVADITA MICHELLE ANGELINA MASOKO

2602182455
Degree Strata 1
Program/Study Program Public Relations
Faculty/School Faculty of Digital Communication and Hotel & Tourism
Campus BINUS
@ Malang Campus
THESIS TITLE THE EFFECT OF EMPLOYEE GENERATED CONTENT (EGC) ON BRAND TRUST THROUGH PERCEIVED AUTHENTICITY AMONG TIKTOK @BLPTEAM AUDIENCES

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