NAZIRAH FAKIA VIAURA

2602182505

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE EXAMINING THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND TRUST AND BRAND LOVE IN HIGH-END LUXURY BRANDS: A MULTI-GROUP ANALYSIS OF GENERATION Z AND NON- GENERATION Z CONSUMERS