EDWIN PANCA PAMUNGKAS

2602184460

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Semarang

THESIS TITLE THE INFLUENCE OF BRAND IMAGE AND PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON GENERATION Z'S PURCHASE INTENTION OF LOCAL STREETWEAR BRAND PANSTWEAR WITH BRAND TRUST AS A MEDIATING VARIABEL