NURHALIDZA FAUZIAH RAHMAH

2602184800

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE AN ANALYSIS OF THE INFLUENCE OF BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND TRUST AND BRAND LOVE AS MEDIATING VARIABLES: A STUDY OF GEN Z USERS OF WARDAH SKINCARE PRODUCTS IN JABODETABEK