ZIVEN WILLIAM

2602185362

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PERSONA PERCEPTION IN SHORT VIDEO MARKETING ON PURCHASE INTENTION MEDIATED BY VALUE CO-CREATION AND MODERATED BY SOCIAL PRESENCE AMONG SHORT-VIDEO SOCIAL COMMERCE USERS IN WEST JAKARTA.