HANA CHERRYL KUSUMA CHONDRO WIBOWO

2602185740
Degree Strata 1
Program/Study Program Digital Business
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Semarang Campus
THESIS TITLE INTEGRATING AI UTILIZATION AND DIGITAL MARKETING FACTORS TO ENHANCE BRAND AWARENESS AND PURCHASE INTENTIONS: AN EMPIRICAL STUDY IN THE LOCAL PERFUME INDUSTRY

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