FERNITHA RUSYE LAPAEHE

2602188332

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF PERCEIVED PRICE FAIRNESS, BRAND FAMILIARITY, AND SERVICE QUALITY ON BRAND LOYALTY MEDIATED BY PURCHASE DECISIONS: A STUDY ON GROCERY STORE OWNERS SELECTING WHOLESALE STORES IN MANADO CITY