BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
SALSABILLA PERMATA GUCI
SALSABILLA PERMATA GUCI
2602188622
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
Campus
BINUS
@ Kemanggisan Campus
THESIS TITLE
THE INFLUENCE OF JENNIE BLACKPINK AS CALVIN KLEIN'S BRAND AMBASSADOR ON PURCHASE INTENTION AND CALVIN KLEIN'S BRAND IMAGE IN INDONESIA