SUTRISNO GONI

2602190141

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF PERCEIVED PRICE FAIRNESS, BRAND FAMILIARITY, AND SERVICE QUALITY ON BRAND LOYALTY MEDIATED BY PURCHASE DECISIONS: A STUDY ON GROCERY STORE OWNERS SELECTING WHOLESALE STORES IN MANADO CITY