MONICA SETYANAWATI

2602191390

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE ANALYSIS OF THE EFFECT OF BRAND AWARENESS AND BRAND IMAGE ON CONSUMER PURCHASE INTENTION ON FRESH FOOD E-COMMERCE PLATFORMS IN JABODETABEK: THE MEDIATING ROLES OF PERCEIVED VALUE AND BRAND TRUST