MAURA NAYLA CANTIKA

2602192645

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECTS OF RECOMMENDATION PERSONALIZATION AND EXPLAINABILITY ON REPURCHASE INTENTION IN AI-BASED E-COMMERCE RECOMMENDATION SYSTEMS: A STUDY OF MILLENNIALS AND GENERATION Z