DIANA IAHHEL GUINGAB

2602192840
Degree Strata 1
Program/Study Program Business Management & Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Senayan Campus
THESIS TITLE BULLETPROOF, NOTHING TO LOSE: HOW BUSINESSES BUILD CONSUMER RESISTANCE TO NEGATIVE INFORMATION TO THRIVE AMIDST BRAND ATTACKS.

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