AUDREY NATHANIA MARPAUNG

2602193143

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECTS OF INFLUENCER CREDIBILITY AND PERCEIVED ENDORSEMENT OVERLOAD ON PURCHASE INTENTION AMONG GENERATION Z WITH CONSUMER CONFIDENCE AS A MEDIATING VARIABLE IN THE BEAUTY INDUSTRY ON SOCIAL MEDIA