TARISSYA DESFITRIANI PUTRI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 4

Achievement Excellent, Summa Cum Laude, Wisudawan Terbaik

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION AND BRAND EQUITY IN INDONESIA BEAUTY SKINCARE PRODUCT