NATHANIEL FARREL EBENEZER PALIMBONG

2602196800

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE ANALYSIS OF THE EFFECT OF INFLUENCER CREDIBILITY ON PARASOCIAL RELATIONSHIP, EWOM, AND THE ROLE OF IMMERSION AS WELL AS ITS IMPACT ON PURCHASE BEHAVIOR TOWARD LOCAL SKINCARE/FASHION PRODUCTS IN LIVE STREAMING COMMERCE