SALSABILA FIRDAUS

2602196946

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EXPERIENCE, ATTITUDE TOWARD THE BRAND, PURCHASE INTENTION, AND THE ROLE OF CUSTOMER ENGAGEMENT LEVEL AS A MODERATION VARIABLE IN SUNSCREEN SKINCARE PRODUCTS