SALSABILA FIRDAUS

2602196946

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EXPERIENCE, ATTITUDE TOWARD THE BRAND, PURCHASE INTENTION, AND THE ROLE OF CUSTOMER ENGAGEMENT LEVEL AS A MODERATION VARIABLE IN SUNSCREEN SKINCARE PRODUCTS