THESIS TITLE
ANALYSIS OF THE STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL: THE INFLUENCE OF FLASH SALE STIMULI ON AFFECTIVE AND COGNITIVE IMPULSE BUYING OF ELECTRONIC PRODUCTS AND GADGETS THROUGH HEDONIC AND UTILITARIAN VALUES AS MEDIATING VARIABLES AND TIME PRESSURE AS A MODERATING VARIABLE AMONG E-COMMERCE USERS IN WEST JAVA AND CENTRAL JAVA PROVINCES
