KEIZAHRA ZALIKA PUTRI HANTORO

2602197274

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF ARTIFICIAL INTELLIGENCE (AI)-BASED PRODUCT RECOMMENDATIONS ON BRAND TRUST AND CONSUMERS PURCHASE INTENTION FOR HEALTH AND BEAUTY PRODUCTS IN INDONESIAN E-COMMERCE PLATFORMS