INTANIA MAHARANI

2602198743

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF INFLUENCER CREDIBILITY, MESSAGE CREDIBILITY, AND MEDIA CREDIBILITY ON URGE TO BUY IMPULSIVELY FOR BEAUTY PRODUCTS: TRUST AS A MEDIATING VARIABLE AMONG GENERATION Z TIKTOK USERS IN JABODETABEK