SAFIRA ZAHRA WAHYUDI

2602200464
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE THE EFFECT OF REVIEWS, VISUAL COVERS, GENRE PREFERENCES, AND READING MEDIA PREFERENCES ON THE INTENTION TO READ NOVELS AMONG GENERATION Z IN THE JABODETABEK AREA

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