BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 76
ANDREA BAJA RENANINGTYAS
ANDREA BAJA RENANINGTYAS
2602200804
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
Campus
BINUS
@ Kemanggisan Campus
THESIS TITLE
THE EFFECTIVENESS OF DIGITAL COMMUNICATION OF THE MAKIN CAKAP DIGITAL CAMPAIGN ON MEDIA-RELATED BEHAVIORAL INTENTION AMONG GENERATION Z IN JAKARTA