YUZZAIN MUHAMMAD SUJUDI

2602201712

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF FIRM GENERATED CONTENT AND USER GENERATED CONTENT ON PURCHASE INTENTION WITH MODERATION OF BRAND AWARENESS AND BRAND TRUST: CASE STUDY OF DENTAL CLINIC IN SURABAYA