NOLITA NAJMI RAMANDITA RADANA

2602204355

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF NEGATIVE ELECTRONIC WORD OF MOUTH (E-WOM) AND DIGITAL BRAND ATTACK ON BRAND TRUST AND BRAND SWITCHING INTENTION AND THEIR IMPACT ON REPURCHASE INTENTION OF GENERATION Z TIKTOK USERS ON LOCAL FASHION IN JABODETABEK