QYARA NADHIRA AMABELLE

2602205345

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF OMNICHANNEL EXPERIENCE AND INFLUENCER CREDIBILITY ON CUSTOMER ENGAGEMENT WITH EMOTIONAL ATTACHMENT AS A MEDIATING VARIABLE AMONG GENERATION Z SKINCARE CONSUMERS IN GREATER JAKARTA (JABODETABEK)