ROITO FARIDATUS'SAADAH HARAHAP

2602207281

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE IMPACT OF E-COMMERCE LIVE STREAMING FEATURES ON CONSUMER PURCHASE INTENTIONS FOR FASHION PRODUCTS: EXPLORING THE ROLE OF TRUST AND PURCHASE FLOW EXPERIENCE AMONG GENERATION Z